Rebuilding the design system behind a multi-brand lending platform
Consolidated a fragmented Figma estate into a tokenized white-label component library with multi-brand theming, restructured onboarding, and ran a WCAG 2.1 AA audit across six product surfaces.
Client onboarding: months → weeksView full project →
A digital wallet built to move grocery shoppers off card payments
Owned end-to-end strategy for a net-new wallet built to shift shoppers onto Pay by Bank, from a seven-retailer competitive scan through a six-week in-store pilot.
+25% loyalty sign-ups in pilotView full project →
Redesigning secured loan offers for a marketplace built around prime borrowers
Redesigned the secured loan card so members recognized a product they had never heard of, and connected the loans and insurance verticals to pre-fill the step where the application lost the most people.
+15% completion · +37% offer click-throughView full project →
Online grocery, and a quick-commerce app that pivoted mid-launch
Led UX across web, Android and iOS for the eCommerce Accelerator team, including Kroger Rush, a 30-minute quick-commerce app built on roughly 1,000 items. Managed QA and two junior designers.
Kroger Rush: 30-minute delivery, ~1,000 itemsView full project →
Getting warehouse managers off a whiteboard and back onto the floor
Warehouse managers tracked cold-storage deliveries on a whiteboard covered in post-its, which kept them off the floor and let product sit past its window. LinOS moved dock scheduling into a responsive web app.
Whiteboard → responsive web appView full project →
