Megan Leber

Rebuilt BorrowWorks' design foundation from the ground up, replacing a sprawl of legacy files with a tokenized white-label component library that cut new client onboarding from several months to several weeks.

• Design system (0→1): Consolidated fragmented legacy files into a single white-label component library with multi-brand theming and expansion designed in from the start, ending the update backlogs that came with copy-pasted components.
• Accessibility: Led a full WCAG 2.1 AA audit and remediation across six product surfaces: three brand websites with mobile flows, two agent portals (call center and servicing), and the white-label web and mobile product.
• Onboarding velocity: Mapped and simplified application workflows across client brands. The first client onboarded to the white label went from signing to first product live in under six weeks.
• Analytics: Stood up AI-assisted dashboards integrating design and product KPIs, giving leadership real-time visibility into product performance.
• Scale: One of two designers supporting eight engineers, owning system governance and design-to-development handoff.

Led the help center redesign for one of the largest consumer finance companies in the US, restructuring self-service content and navigation to cut support-center dependency by 20%.

• Self-service redesign: Rebuilt the help center around the problems borrowers actually arrived with rather than the org chart behind them, so people could resolve issues without calling.
• Product strategy: Led discovery research, competitive analysis and priority mapping to define the MVP launch strategy for two new products.
• Accessibility: Delivered ADA-compliant design updates validated through in-house user research, closing usability gaps ahead of the platform's full redesign.

Took a net-new digital wallet from concept to test-store pilot at the largest grocery retailer on the East Coast, where it drove a 25% increase in loyalty sign-ups over six weeks.

• Launch outcome: 25% lift in loyalty sign-ups over a six-week in-store pilot, with 15% of eligible shoppers adopting the wallet.
• Strategy: Ran discovery research, a seven-retailer competitive evaluation and priority mapping to define what the wallet needed to be, and what it did not, before anything got built.
• Pay by Bank: Designed enrollment and incentive flows to shift shoppers off card payments, partnering with brand loyalty teams on sign-on and per-use rewards.
• Rollout design: Built a phased launch plan with staged releases and in-store testing, so the concept was validated with real shoppers at a real register before wider release.
• Accessibility: Ensured ADA compliance across the experience, validated through in-house user research.

Designed in Credit Karma's personal loans vertical, where the job is matching 100M+ members to financial products they will actually qualify for. Two redesigns produced a 37% lift in partner-offer click-through and a 15% lift in pre-qualification completion.

• Secured loans: Redesigned how secured loan offers were presented so members recognized the product and understood what it required. Narrowed the field through unmoderated usability testing, then A/B tested in production for a 37% increase in click-through to partner offers.
• Loan pre-qualification: Connected the loans and insurance verticals to pre-fill applicants' vehicle information, removing the step where the flow lost the most people. Completion rose 15%.
• Front door: Designed, launched and analyzed user tests and A/B experiments on a new cross-vertical front-door experience, iterating toward the version that routed members to the right product fastest.

Built and maintained design systems for multiple concurrent enterprise clients at an award-winning consultancy, and ran the ADA compliance audits that told those clients where their accessibility risk actually was.

• Design systems: Built and maintained systems in Figma that several client teams worked from at once, improving design efficiency across concurrent projects.
• Accessibility: Conducted ADA compliance audits and wrote remediation plans, turning a vague compliance worry into a prioritized list clients could act on.
• Range: Delivered UX/UI solutions across fintech, microbrewery and transportation clients.
• Client partnership: Led requirements gathering, design presentations and research directly with stakeholders.

Rebuilt legacy HR and warehouse management systems as modern internal tools for the largest online restaurant-supply retailer in the US.

• Internal tools (0→1): Designed new HR and warehouse management tools from the ground up to replace aging legacy systems.
• Delivery: Created high-fidelity wireframes and prototypes ahead of development, so build decisions were made against validated designs.
• Accessibility: Strengthened accessibility compliance and user efficiency across internal tools.

Led UX and UI design on Kroger's eCommerce Accelerator team, building online grocery experiences across Android, iOS and web for a retailer serving 11M+ customers daily.

• Design system: Designed and evolved a flexible system aligned to Kroger's master brand guidelines, so individual product teams could move quickly without breaking brand consistency.
• Multi-platform: Built experiences for Android, iOS and web from a shared foundation.
• Research: Ran user testing and research, and translated findings into wireframes and design decisions.
• Team: Managed QA and two junior designers, and partnered with an offshore development team, often working through the reasoning behind a design rather than the design itself.
• Kroger Rush: Led UX for a 30-minute quick-commerce app built on roughly 1,000 items against the 30,000 in a typical grocery platform, which pivoted audiences mid-launch when lockdowns emptied its target offices.

Modernized a library of 1,200+ legacy Flash advertisements into interactive HTML5 display ads, future-proofing the library ahead of Flash's industry-wide deprecation.

• Legacy modernization: Rebuilt 1,200+ Flash ads as interactive HTML5 and JavaScript display ads before the format went dark.
• Org integration: Supported the Merge team integrating Dealer.com's Digital Media team into the broader Cox Automotive UX org, aligning design practices across the newly combined group.
• Enablement: Raised design fluency across the team by hosting lunch and learns and training sessions on UX/UI and modern web principles.
• Production: Produced digital advertising collateral including banner ads, promotional landing pages and social ads supporting dealer and OEM campaigns.

Designed connected-home experiences for Lowe's Internet of Things initiative and built the design system, wireframes and prototypes spanning web and mobile.

• IoT and connected home: Designed experiences for smart-home product discovery and setup as part of Lowe's connected-home initiative.
• Design system: Built a design system, wireframes and prototypes spanning both web and mobile platforms.
• Brand consistency: Created and maintained design style guides, assets and marketing materials used across the business.
• Partnership: Worked with the senior designer and development team on a range of projects as business needs shifted.